PushBlack joins the URL Media network

We’re thrilled to welcome powerhouse publisher PushBlack as the fourteenth media partner in the URL Media network.

Founded in 2015, PushBlack is a non-profit, multi-platform media organization for Black Americans that currently reaches 9 million people each month with daily content featuring Black history stories, criminal justice reporting, finance content and an evergreen voter registration effort, all with the goal of promoting and facilitating Black liberation.

Their audience engagement model includes an innovative Facebook messaging service, plus sizable audiences numbering in the hundreds of thousands apiece across TikTok, Facebook, and Instagram.

PushBlack also produces two podcasts — “Black History Year” and “Building Black Dollars,” — a weekly “State of Criminal Justice” newsletter, and a YouTube channel featuring anchored commentary about Black history and current events.

It’s a rich opportunity to collaborate with a prolific and richly talented team, and we’re excited about the opportunities for content amplification and collaboration their joining our network represents.

“We’re excited to partner with URL Media and be a part of a growing organization that aligns with both our mission and values," said Julian Walker, CEO of PushBlack. "It's affirming to be included in and support its community of brands committed to creating media that uplifts marginalized voices and stories."

We’re especially excited about the ways their Black history content can add context and historical dimension to the news content our partners are producing. Their cutting-edge platform strategy presents exciting opportunities to engage with audiences and communities in brand news ways.

“This is an exciting development for URL Media and all our partners,” says S. Mitra Kalita, CEO and co-founder of URL Media. “One of the things I’m proudest of is the diverse nature of our partners, not just in terms of content and identities but the platforms on which they publish. Basically, PushBlack does great internet and I’m thrilled to expand our reach and learn more from its incredibly successful audience-first strategy.”

PushBlack joins URL Media partners Black Voice News, Documented, Epicenter-NYC, Native News, Our Body Politic, Outlier Media, Palabra, Sahan Journal, Scalawag, ScrollStack, TBN24, The Haitian Times, and WURD Radio.

URL Media hires Ariam Alula as Audience Manager

Ariam Alula (how to say it) brings a range of skills and interests to URL Media, including newsletter curation, audience strategy and research, and measuring and tracking impact. Most recently, she has consulted with several organizations in the journalism support space, including the Institute for Nonprofit News, the Public Square Team at Democracy Fund, Online News Association and Women Do News. She has also written for the American Press Institute’s Need to Know newsletter. Alula is also a proud graduate of the engagement journalism program at the Craig Newmark Journalism School at the City University of New York.

On my first mentor, Henry Fuhrmann

Senior Recruiter Sonali Kohli here. I want to talk to you this week about the joy of having and being a mentor, and the grief of losing a mentor. I want to talk to you in particular about Henry Fuhrmann, who was my first journalism mentor. Henry died earlier this month at the age of 65, a few years after entering semi-retirement. He had so much left. Henry and I met when I was an extremely eager (perhaps too eager) student at the University of California - Los Angeles [UCLA]. As an undergraduate, I went to the Los Angeles Times building downtown every chance I could — for everything from tours to events and panels. At one such panel, I met Henry, who was an assistant managing editor overseeing the copy desk. At our college newspaper, the Daily Bruin, we were grappling with a decision (remember that this was circa 2011): my editor and I wanted to honor a source's request to use they/them pronouns in a story, which we'd never done. Neither had the Los Angeles Times, yet. But Henry believed in respecting a person's identity and using language as a tool to do that. He told me that journalists must strive for accuracy, and it is reasonable to deduce that the name or pronouns a person uses for themselves are the most accurate. He supported our decision to respect the source's identity and then used the Bruin as an example when the LA Times had that conversation about pronouns not long after.

Meet Andaiye Taylor. She joins URL Media as our first-ever Editorial Director.

Andaiye brings a unique cross-section of professional experiences to the role. She joins URL Media from her own company, Angle Content, which helps companies and publications exceed their audience and customer acquisition goals through strategic content planning, production and distribution. Before that, Andaiye spent more than a decade working at high-performing ad tech startups in roles spanning account management, product management, and content strategy. And from 2013 to 2019 Andaiye ran her own hyperlocal publication, Brick City Live, which covered her beloved hometown of Newark, NJ.

The URL Media team is growing

We are thrilled to announce an addition to the URL Media team: Ellah Nze is our new Director of Operations. URL Media is a network of high-performing Black and Brown media outlets that share content and revenues; the company, launched in January 2021, also operates a growing recruitment, coaching and executive placement arm that centers diverse talent and excellence.

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