La Noticia joins URL Media network

URL Media is excited to welcome award-winning print and digital news organization La Noticia as our nineteenth media partner.

For the past 25 years, La Noticia has been the longest-running Spanish-language news organization in North Carolina. The publication provides 400,000+ Latinos throughout the state with general news and information on topics such as business, immigration, health, education and entertainment.

Since it was founded, La Noticia has continued to grow and reach new heights by staying true to its core mission: to be the most trusted source of news covering issues that affect the Latino community. "We understand that our readers came to the United States from Latin America with a dream of becoming financially successful and happy," the team writes on its website. "To achieve these goals, they need to understand how business is conducted here in their new home, what the American culture is like, and how they can adapt to it.”

With 172 José Martí Journalism Awards, La Noticia is the most awarded Spanish-language news organization in the United States. "We are so inspired by the work of La Noticia. It truly focuses on serving its community with a mix of digital prowess and journalistic innovation. Latinos represent the largest ethnic minority in the U.S., and I’m glad our network is growing to include this important publication and their audience" said Mitra Kalita, co-founder of URL.

La Noticia is also not afraid to innovate and adapt its storytelling for digital audiences. In 2020, the publication started its digital transformation with the re-launch of LaNoticia.com. In just a few years, the team has established an impressive online presence, and receives 4.3 million pageviews per month. The publication has 70,000 followers on social media, where roughly a third of its digital readers fall between the ages of 18 and 44. Last year, during the 26th annual EPPY Awards, La Noticia was named "Best Hispanic newspaper website in the country.”

“We are very happy to join this network of high-performing BIPOC-owned news organizations, where we have the opportunity to share content and revenue that will help us all serve our communities better," says Hilda Gurdian, Publisher and CEO of La Noticia.

"We believe in the core value of collaboration, which is to work and grow together, so joining URL Media is a great decision for us," says Alvaro Gurdian, Executive Vice President of La Noticia.
La Noticia joins URL Media partners Black Voice News, Documented, Epicenter-NYC, Native News Online, Prism, Our Body Politic, Outlier Media, palabra., The Plug, The Immigrantly Podcast, The Oklahoma Eagle, Sahan Journal, PushBlack, Scalawag, ScrollStack, TBN24, The Haitian Times, and WURD Radio.

URL Media hires Ariam Alula as Audience Manager

Ariam Alula (how to say it) brings a range of skills and interests to URL Media, including newsletter curation, audience strategy and research, and measuring and tracking impact. Most recently, she has consulted with several organizations in the journalism support space, including the Institute for Nonprofit News, the Public Square Team at Democracy Fund, Online News Association and Women Do News. She has also written for the American Press Institute’s Need to Know newsletter. Alula is also a proud graduate of the engagement journalism program at the Craig Newmark Journalism School at the City University of New York.

On my first mentor, Henry Fuhrmann

Senior Recruiter Sonali Kohli here. I want to talk to you this week about the joy of having and being a mentor, and the grief of losing a mentor. I want to talk to you in particular about Henry Fuhrmann, who was my first journalism mentor. Henry died earlier this month at the age of 65, a few years after entering semi-retirement. He had so much left. Henry and I met when I was an extremely eager (perhaps too eager) student at the University of California - Los Angeles [UCLA]. As an undergraduate, I went to the Los Angeles Times building downtown every chance I could — for everything from tours to events and panels. At one such panel, I met Henry, who was an assistant managing editor overseeing the copy desk. At our college newspaper, the Daily Bruin, we were grappling with a decision (remember that this was circa 2011): my editor and I wanted to honor a source's request to use they/them pronouns in a story, which we'd never done. Neither had the Los Angeles Times, yet. But Henry believed in respecting a person's identity and using language as a tool to do that. He told me that journalists must strive for accuracy, and it is reasonable to deduce that the name or pronouns a person uses for themselves are the most accurate. He supported our decision to respect the source's identity and then used the Bruin as an example when the LA Times had that conversation about pronouns not long after.

Meet Andaiye Taylor. She joins URL Media as our first-ever Editorial Director.

Andaiye brings a unique cross-section of professional experiences to the role. She joins URL Media from her own company, Angle Content, which helps companies and publications exceed their audience and customer acquisition goals through strategic content planning, production and distribution. Before that, Andaiye spent more than a decade working at high-performing ad tech startups in roles spanning account management, product management, and content strategy. And from 2013 to 2019 Andaiye ran her own hyperlocal publication, Brick City Live, which covered her beloved hometown of Newark, NJ.

The URL Media team is growing

We are thrilled to announce an addition to the URL Media team: Ellah Nze is our new Director of Operations. URL Media is a network of high-performing Black and Brown media outlets that share content and revenues; the company, launched in January 2021, also operates a growing recruitment, coaching and executive placement arm that centers diverse talent and excellence.

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