Prism joins the URL Media network

We’re thrilled to welcome news site Prism as the fifteenth media partner in the URL Media network.

Established in 2019, Prism is an in-depth and thought-provoking news publication serving readers who care deeply about the intersections of injustice and resistance. Led by journalists of color, Prism’s reporting reflects the lived experiences of people most impacted by systemic injustices. Many of its readers work in the education, public health, community organizing, reproductive justice and non-profit sectors, and much of its audience is BIPOC and LGBTQ+. Prism provides underreported angles, dismantling harmful narratives and unearthing the truth — all in the name of liberating marginalized communities.

“As the U.S. continues to grapple with longstanding injustice and inequity at the same time we’re in a period of rapid social change, it’s more important than ever for journalism to equip communities with crucial context on major issues and shed light on those who are too often overlooked,” said Prism editor-in-chief Ashton Lattimore. “At Prism, we’re proud to produce reporting that both informs and animates the most pressing social movements of our time.”

Prism's inclusive coverage is accessible on its website — which averages a reach of 30,000 visitors monthly — and on social media platforms Twitter, Instagram and Facebook. The team also distributes their content in a weekly newsletter.

Prism's team believes in reporting out the full and nuanced version of stories not often told by mainstream media. Their stories explore race, education, immigration, worker's rights, politics and democracy, reproductive justice, environmental issues and more. Prism’s journalism centers the humanity and experiences of immigrants, refugees, undocumented people; those impacted by the criminal justice system including current and formerly incarcerated people; and leaders on the frontlines of the nation’s climate crisis, among others.

The URL Media network and our audiences will benefit from Prism's deep reporting and social justice lens on just about any pressing issue facing our polarized nation today. The sharp point of view and intersectional reporting Prism offers makes them a strong partner for our network as we pursue more collaborative storytelling in 2023.
“All of us at Prism are thrilled to join the URL Media network and amplify partners’ work all while bringing our own reporting to new audiences who are strongly aligned with our shared values of collective liberation,” said Prism editor-in-chief Ashton Lattimore. “We’re looking forward to working alongside the other incredible and transformative news outlets in the network to reshape the media landscape for our communities.”

"We are excited to welcome Prism into the URL Media network. Their innovative journalism is grounded in amplifying the voices of communities who are often ignored and marginalized," said URL co-founder Sara Lomax-Reese. "This principle is fundamental to our mission: to Uplift, Respect and Love the communities we serve. We know that Prism will add to the exceptional reporting already represented in the network."

PushBlack joins URL Media partners Black Voice News, Documented, Epicenter-NYC, Native News, Our Body Politic, Outlier Media, Palabra, Sahan Journal, PushBlack, Scalawag, ScrollStack, TBN24, The Haitian Times, and WURD Radio.

URL Media hires Ariam Alula as Audience Manager

Ariam Alula (how to say it) brings a range of skills and interests to URL Media, including newsletter curation, audience strategy and research, and measuring and tracking impact. Most recently, she has consulted with several organizations in the journalism support space, including the Institute for Nonprofit News, the Public Square Team at Democracy Fund, Online News Association and Women Do News. She has also written for the American Press Institute’s Need to Know newsletter. Alula is also a proud graduate of the engagement journalism program at the Craig Newmark Journalism School at the City University of New York.

On my first mentor, Henry Fuhrmann

Senior Recruiter Sonali Kohli here. I want to talk to you this week about the joy of having and being a mentor, and the grief of losing a mentor. I want to talk to you in particular about Henry Fuhrmann, who was my first journalism mentor. Henry died earlier this month at the age of 65, a few years after entering semi-retirement. He had so much left. Henry and I met when I was an extremely eager (perhaps too eager) student at the University of California - Los Angeles [UCLA]. As an undergraduate, I went to the Los Angeles Times building downtown every chance I could — for everything from tours to events and panels. At one such panel, I met Henry, who was an assistant managing editor overseeing the copy desk. At our college newspaper, the Daily Bruin, we were grappling with a decision (remember that this was circa 2011): my editor and I wanted to honor a source's request to use they/them pronouns in a story, which we'd never done. Neither had the Los Angeles Times, yet. But Henry believed in respecting a person's identity and using language as a tool to do that. He told me that journalists must strive for accuracy, and it is reasonable to deduce that the name or pronouns a person uses for themselves are the most accurate. He supported our decision to respect the source's identity and then used the Bruin as an example when the LA Times had that conversation about pronouns not long after.

Meet Andaiye Taylor. She joins URL Media as our first-ever Editorial Director.

Andaiye brings a unique cross-section of professional experiences to the role. She joins URL Media from her own company, Angle Content, which helps companies and publications exceed their audience and customer acquisition goals through strategic content planning, production and distribution. Before that, Andaiye spent more than a decade working at high-performing ad tech startups in roles spanning account management, product management, and content strategy. And from 2013 to 2019 Andaiye ran her own hyperlocal publication, Brick City Live, which covered her beloved hometown of Newark, NJ.

The URL Media team is growing

We are thrilled to announce an addition to the URL Media team: Ellah Nze is our new Director of Operations. URL Media is a network of high-performing Black and Brown media outlets that share content and revenues; the company, launched in January 2021, also operates a growing recruitment, coaching and executive placement arm that centers diverse talent and excellence.

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